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Conceived in 2004 as a collateral series of events running parallel to the Business of Design Week, DETOUR has become an annual flagship programme showcasing Hong Kong as a regional creative hub and featuring inspiring designs from Hong Kong’s young and emerging creative talents. DETOUR consists of a series of events and programmes incorporating the most original, bold and stimulating ideas from both Hong Kong and across the globe. It created a knowledge network of young talents, emerging designers/artists, local as well as international, to exchange ideas and experiences. This is designed to engage the larger population and let the entire city come together to celebrate the creative ventures around town. DETOUR has been consistently recognized by the creative industries, educational partners and business sectors as one of the most popular events in Hong Kong.
This year, Hong Kong Ambassadors of Design join hands with Hong Kong Design Centre and PolyU Jockey Club Design Institute for Social Innovation to organize 10 amazing days of DETOUR 2013, from 29 November to 8 December 2013.
DETOUR created a beach four years ago -- a surprising and improvised public space praised by the community and media. Subsequently held in an old prison and a police station, the annual design extravaganza continued the formula of historic building adaptation. In 2013, DETOUR will find its new identity as a city-wide campaign further proliferating design is part of our daily life. Escaped from a single contained site of interest, DETOUR 2013 will deploy creativity upon our public transport system and infrastructure, including the transformation of a fleet of trams that would connect very different locations and microtopias of our city.